To make a film that celebrated a very special road, The Road Home, we asked everyone at the agency to film a portion of their trips home for Thanksgiving using smart phones and personal cameras. We then cut the footage together and made a 1:45 holiday film for the web. Very quickly it got over 1 million views. We then created a :60 cut-down that aired during the NFL playoffs, exposing the agency-made-and-produced film to some 20 million more people.